In 1918 Fendi began as a leather and fur store in Rome, Italy created by Adele Casagrande . The name became Fendi seven years later when Adlele married Edoardo Fendi. In the 1960’s they hired on Karl Lagerfeld as a designer. It was during this time that Karl designed the famous double F logo known as the “Zucca” print.

For more on fabulous Fendi Handbags, click on the links below.

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Excite your Spring wardrobe with this glorious Fendi Baguette Embroidered shoulder bag. The shoulder bag has a fantastic design, taking the iconic... Read More

Posted on Wed, 03/27/2013

Look stylish with the fabulous geometric look of the Fendi Big Mama Colorblock shoulder bag. The shoulder bag has the timeless shape of the flap b... Read More

Posted on Wed, 02/06/2013

Add some geometric chic to your look with the Fendi 2Jours Large tote. The tote handbag uses the colorblock trend to create a dynamic design. The ... Read More

Posted on Fri, 01/04/2013

Get a luxe look for winter with this Fendi Print Haircalf 2Jours tote. The tote handbag has a fabulous clean shape and is all about the printed ha... Read More

Posted on Thu, 10/11/2012

The Fendi 2Jours Mixed Media tote takes the iconic tote and gives it animalistic flair with its design. The front and back panels of the tote are ... Read More

Posted on Tue, 09/25/2012

The Fendi Chameleon Snake clutch is a elegantly designed clutch handbag to wear for the Fall season. The clutch has a sleek shape with an envelo... Read More

Posted on Tue, 07/17/2012

Show off your sleek Fall fashion with this Fendi Daisy Mini clutch. The clutch has a medley of design elements creating a unique piece. The body... Read More

Posted on Tue, 07/03/2012

Look decadent in a berry hue by carrying the gorgeous Fendi Raspberry Chameleon satchel. The satchel handbag comes in a fabulous raspberry hue tha... Read More

Posted on Wed, 06/27/2012

Be soft and lovely carrying the Fendi Pink Chameleon bag. The shoulder bag comes in this wonderful pink hue that is decadent yet delicate; it will... Read More

Posted on Thu, 06/14/2012

Who knew wicker could be so stylish like on this Fendi Silvana bag. The satchel handbag gives wicker a fashionable look by having a body made of w... Read More

Posted on Tue, 06/05/2012